Strategic Plan: Value Proposition

It is essential to communicate a clear and compelling articulation of the unique and exceptional value of the Episcopal experience. The first step is to help prospective families understand and embrace the strengths of boarding schools in general; on that platform, a convincing case for Episcopal’s distinctive strengths and value can be built.

Goal One: Define and Communicate Value

Define and effectively convey to all constituencies the unique, exceptional, and enduring value of the EHS experience.

Strategy One

Strategy 1: Build on research conducted by The Association of Boarding Schools (TABS) as well as through the NAIS Survey of College Age Alumni and additional student surveys to develop a visual comparison of specific aspects of high school experiences at public schools, private day schools, boarding schools, and EHS.


Approach: The School will review available data from TABS and NAIS, align it with EHS data in hand, and determine what additional EHS data is necessary to provide a complete visual comparison. The School will conduct surveys to attain the desired additional data from EHS students and young and mid-career alumni.

*The Value of a Boarding School Experience *Public Schools *Private Day Schools *Boarding Schools
% of students who report their school is academically challenging. 50% 70% 91%
% of students who report being very well prepared for college. 39% 71% 87%
% of students who say their schools provide opportunities for leadership. 52% 60% 77%
% of students who report being around motivated peers. 49% 71% 75%
% of students who report having high-quality teachers. 51% 62% 90%
% of students who say their schools provide a supportive environment. 50% 70% 75%
% of students who describe their schools as having students from many races and ethnic groups. 39% 19% 59%

* Study conducted by Art & Science Group, LLC. Samples were drawn and weighted to match public and private day populations based on socioeconomic status, college graduation rates of parents, and gender.
** EHS to conduct surveys to provide EHS-specific data.

Strategy Two

Strategy 2: Collect data on effectiveness of the EHS program in delivering the June 2010 Core Competencies of an Episcopal High School Graduate.


Approach: Action items include the conduct of fall surveys of parents of graduates and spring surveys of seniors. The School will consider conducting the same surveys two, five, or 10 years post-graduation in order to develop longitudinal data.

Strategy Three

Strategy 3: Communicate more clearly and market more effectively the quality of the academic experience at EHS.


Approach: The School will work to articulate faculty experience, qualifications, and engagement with students, incorporating these aspects in marketing initiatives along with anecdotes from students about faculty-student relationships. In addition, the School will develop and implement a comprehensive marketing plan that conveys the EHS value proposition to identified markets, including K-8 schools and colleges; creates platforms for messaging with regard to the full EHS experience, including the Honor Code, faculty-student relationships, and the strength of the academic program; and sets a clear schedule and makes full use of newly attained data.

Strategy Four

Strategy 4: Explore developing a statement that expresses the exceptional EHS experience as a good value (value = benefit/price).


Approach: In developing this statement, the School will consider the fact that Episcopal is priced below the median for independent boarding schools as well as the impact of funding sources outside of tuition, which provide approximately $7,800 per student to the operating budget annually.

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